Helping businesses get found online since 2017.
SEO & AEO for Richmond Businesses
Help customers find you in Google search and in AI answers, from a Richmond, VA web designer who answers his email.
I'm Taylor Pace, and I've been building websites in Richmond, Virginia since 2017. Having a good website is the first step. The second is making sure the people who need what you do can actually find it. That's what SEO and AEO are for.
SEO and AEO, in plain English
What is SEO?
SEO, or search engine optimization, is the work of making your website and online listings easy for search engines like Google to find, understand, and show to the right people. When someone searches for what you do in Richmond, SEO helps your business show up.
What is AEO?
AEO, or answer engine optimization, is about showing up in the answers people get from AI tools, like ChatGPT and Google AI Overviews, instead of only in a list of links. These tools pull from what's published online, so clear, accurate, well-organized information about your business gives them more to work with.
Why it matters now
If people search for what you do and can't find you, they find someone else. That has always been true.
What's changed is how people look. Some now ask an AI tool a question and read the answer instead of clicking through search results. Google itself shows AI-written summaries at the top of some searches. A business that isn't clearly described online can be left out of those answers.
The good news: SEO and AEO draw on much of the same work. A site that is fast, secure, mobile-friendly, and clearly explains what you do, where you do it, and who you serve is easier for search engines and AI tools to understand. I can't promise a particular ranking, and nobody honestly can. I can make sure your business is easy to find and easy to understand.
What's included
Technical fixes
Checking the behind-the-scenes basics: mobile layout, page speed, HTTPS security, broken links, and anything else that gets in the way of search engines reading your site.
Page titles & meta descriptions
Clear, accurate titles and descriptions for your pages, so search results (and AI tools) can tell what each page is and who it's for.
Google Business Profile
Getting your Google listing claimed, complete, and accurate: hours, phone, services, photos, and website link.
Local content
Plain-language pages and posts that explain what you do and who you serve in Richmond and the surrounding area, written for your customers first.
Schema markup
Structured data added to your site that helps search engines and AI tools understand details like your business, location, and services.
Monthly reporting
A straightforward report each month on what was done and how your site is performing, in plain English.
SEO packages starting at $500/month
Ongoing SEO and AEO work for your business: technical fixes, titles and descriptions, Google Business Profile, local content, schema, and monthly reporting.
Not sure what you need? Start with the free audit. I'll look at your site and tell you where I'd begin.
How it starts
- Free Website Audit.I review your site and your online listings and tell you what's working and what isn't.
- A plan that fits.We talk through what makes sense for your business and your budget.
- Ongoing work.I make the improvements and keep things current month to month.
- Monthly report.You get a plain-English update on what was done.
Start with a Free Website Audit
Let me take a look at your site. I'll send you straightforward notes on what to fix first. No pressure, no cold calls.
Or reach me directly: (804) 426-1226 · taylorpace@gmail.com
Taylor Pace — Web design and marketing, Richmond, VA